Joseph Tame, a social media producer who declares he is a “tech geek,” wanted to bring firsthand experience of the Tokyo Marathon to those who would enjoy seeing his live streamed video. "When you watch a marathon on TV, it feels a little distant. We really want to immerse people in the experience so they never forget the Tokyo Marathon 2011," he was quoted as saying by Kyung Lah, a reporter for CNN.
Tame was bedecked, along with pink windmills on his helmet, with 10 pounds of transmitting equipment, which included four iPhones and an iPad, allowing over 3,000 people to virtually run the marathon along with him. A British citizen who resides in Tokyo says he's pushing the limits of the medium and commented, "It's citizen broadcasting. Can we take live sports event coverage to the next level?"
The 33 year old completed the marathon in 6 hours and 28 minutes, with one iPhone pointed toward him, while another was pointed at the road ahead. The third phone was a GPS tool so he could be located on the route, and a fourth was for communicating with his media team who would in turn type out tweets. The iPad on his back displayed the returned encouraging comments from followers of this endeavor.
Throughout the race, the runner was plagued with technical difficulties: broken video, drained batteries, and inconsistent audio. Receiving his medal at the end, Tame remained undaunted and high-spirited for the duration, buoyed by friends and followers, but said he would not be doing the stunt again, “Once is enough for this crazy stuff."
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